---
title: "Advertising as a form of marketing"
subject: "Organization and Management"
chapter: 6
key: "semester_7/organization_and_management:advertising-form-marketing"
source: https://www.bctengineer.com/q/semester_7/organization_and_management/advertising-form-marketing
site: BCT Engineering
---

# Advertising as a form of marketing

Organization and Management · Chapter 6: Purchasing and Marketing Management

- Asked in: 2072 Chaitra, 3 marks
- Video: [Learn Advertising in 6 Minutes | What is Advertising in Marketing | Advertising Explained |SimpyInfo](https://www.youtube.com/watch?v=PwXFmqQCK60) — SimplyInfo
- Answer checked by Claude Opus 5.5 (high effort) on 2026-10-14
- Page: https://www.bctengineer.com/q/semester_7/organization_and_management/advertising-form-marketing
- Whole chapter: https://www.bctengineer.com/md/semester_7/organization_and_management/chapter-6

## Question

Why is advertising one of the best forms of marketing?

## Short answer

Advertising is one of the best forms because of its wide reach at low cost per customer. It rapidly builds brand awareness, persuades and informs the public, supports sales, creates competitive advantage, and is flexible, especially digital ads that can be targeted and measured.

## Answer

Advertising is a paid, non-personal communication to the public about a product or service. It is one of the best forms of marketing because:

1. **Wide reach:** Television, radio, newspapers, hoardings and social media can reach millions of people at once.
2. **Low cost per customer:** Compared with personal selling, cost per person reached is small.
3. **Creates awareness and demand:** Launches new products quickly, for example a new data package or a mobile payment app.
4. **Builds brand image and loyalty:** Repeated messages create trust and recognition.
5. **Persuades and informs:** Explains features, price and benefits, and influences buying behaviour.
6. **Supports sales and distribution:** Stimulates retailers and helps salespeople.
7. **Competitive tool:** Helps a firm stand out from competitors.
8. **Flexible and measurable (digital):** Online ads can be targeted and tracked.
9. **Educates society:** Public service messages, such as health and safety campaigns.

Because of this reach, speed and ability to shape brand image, advertising is widely used by firms in Nepal such as telecom companies, banks and consumer goods firms. It should still be combined with the rest of the marketing mix.

## Check yourself

The answer's key points as multiple-choice questions, with the correct option and why.

1. Why is advertising cost effective?
   A. It is personal
   B. It reaches millions at low cost per person
   C. It is free
   D. It reaches few people
   Answer: B. Mass media gives wide reach with low cost per customer. (Key point: Reach)

2. How does advertising build brand loyalty?
   A. By raising price
   B. Repeated messages create trust and recognition
   C. By hiding the product
   D. By one-time exposure
   Answer: B. Repetition builds trust and recognition. (Key point: Brand)

3. What should advertising be combined with?
   A. Only discounts
   B. Only production
   C. Nothing
   D. The rest of the marketing mix
   Answer: D. Advertising should still be combined with the rest of the marketing mix. (Key point: Caution)

## Related in Organization and Management

- [Define marketing and advertising](https://www.bctengineer.com/question.md?key=semester_7%2Forganization_and_management%3Adefine-marketing-advertising) — Organization and Management, chapter 6

## Related in other subjects

- [SOP/POS forms and canonical form of A+BC+ABC](https://www.bctengineer.com/question.md?key=semester_3%2Fdigital_logic%3Asop-pos-canonical-form) — Digital Logic, chapter 3
- [Plan IS for marketing company](https://www.bctengineer.com/question.md?key=semester_8%2Finformation_system%3Amarketing-company-is-plan) — Information System, chapter 5
- [Interpret: forms of communication and sign language](https://www.bctengineer.com/question.md?key=semester_5%2Fcommunication_english%3Ainterpret-sign-language-communication) — Communication English, chapter 1
- [Controllable, observable and diagonal forms](https://www.bctengineer.com/question.md?key=semester_6%2Fdigital_control_system%3Athree-canonical-forms-z-0-6) — Digital Control System, chapter 5