---
title: "Define marketing and advertising"
subject: "Organization and Management"
chapter: 6
key: "semester_7/organization_and_management:define-marketing-advertising"
source: https://www.bctengineer.com/q/semester_7/organization_and_management/define-marketing-advertising
site: BCT Engineering
---

# Define marketing and advertising

Organization and Management · Chapter 6: Purchasing and Marketing Management

- Asked in: 2070 Chaitra, 3 marks
- Video: [Introduction To Marketing | Marketing 101](https://www.youtube.com/watch?v=8Sj2tbh-ozE) — Adam Erhart
- Answer checked by Claude Opus 5.5 (high effort) on 2026-10-14
- Page: https://www.bctengineer.com/q/semester_7/organization_and_management/define-marketing-advertising
- Whole chapter: https://www.bctengineer.com/md/semester_7/organization_and_management/chapter-6

## Question

Define marketing and advertising.

## Short answer

Marketing is the process of identifying, anticipating, and satisfying customer needs profitably through product, price, promotion, and distribution. Advertising is a paid, non-personal form of promotion that informs and persuades the public about a product or service via mass media.

## Answer

#### Marketing
Marketing is the process of identifying, anticipating and satisfying customer needs profitably through product development, pricing, promotion and distribution. As Philip Kotler puts it, it is a social and managerial process by which individuals and groups obtain what they need and want by creating and exchanging value with others. Example: A telecom company studies customers' data needs and launches new data packs with suitable prices and channels.

#### Advertising
Advertising is a paid, non-personal form of communication about a product, service or idea through mass media such as television, radio, newspapers, hoardings and the internet, by an identified sponsor, with the aim of informing and persuading the audience to buy. Example: Nepal Telecom's Facebook and TV adverts for new service packs, or Wai Wai noodle advertisements.

Key differences: marketing is broad and covers all activities of satisfying the customer, while advertising is only one tool within the promotion part of marketing.

## Check yourself

The answer's key points as multiple-choice questions, with the correct option and why.

1. Marketing is best defined as...
   A. Selling at lowest price
   B. Identifying, anticipating and satisfying customer needs profitably
   C. Paid mass communication only
   D. Manufacturing goods
   Answer: B. Marketing satisfies customer needs profitably through the marketing mix. (Key point: Marketing definition)

2. Advertising is...
   A. Personal selling
   B. Paid, non-personal communication by an identified sponsor
   C. Personal and free
   D. Unpaid publicity
   Answer: B. It is paid non-personal communication via mass media. (Key point: Advertising nature)

3. How are marketing and advertising related?
   A. Unrelated
   B. Advertising is one tool within promotion part of marketing
   C. Marketing is part of advertising
   D. Same thing
   Answer: B. Marketing is broad; advertising is only one tool of promotion. (Key point: Relation)

## Related in Organization and Management

- [Advertising as a form of marketing](https://www.bctengineer.com/question.md?key=semester_7%2Forganization_and_management%3Aadvertising-form-marketing) — Organization and Management, chapter 6