---
title: "Short note: Computer aided advertising"
subject: "Organization and Management"
chapter: 6
key: "semester_7/organization_and_management:note-computer-advertising"
source: https://www.bctengineer.com/q/semester_7/organization_and_management/note-computer-advertising
site: BCT Engineering
---

# Short note: Computer aided advertising

Organization and Management · Chapter 6: Purchasing and Marketing Management

- Asked in: 2069 Chaitra, 4 marks
- Answer checked by Claude Opus 5.5 (high effort) on 2026-10-14
- Page: https://www.bctengineer.com/q/semester_7/organization_and_management/note-computer-advertising
- Whole chapter: https://www.bctengineer.com/md/semester_7/organization_and_management/chapter-6

## Question

Write a short note on computer aided advertising.

## Answer

#### Computer aided advertising
Computer aided advertising is the use of computers, software and the internet to plan, design, deliver, target and measure advertisements. It makes advertising faster, more creative, more precise and measurable.

**Main uses**
1. **Design and production:** Graphic design software (Photoshop, Illustrator), video editing, animation and 3D effects create attractive ads, posters, banners and TV commercials.
2. **Digital media:** Ads displayed on websites, search engines (Google Ads), social networks (Facebook, Instagram, TikTok), email and mobile apps.
3. **Targeting:** Data on age, location, interest and behaviour lets firms show ads to the right audience.
4. **Media planning and scheduling:** Software helps select media and time slots, and manage budgets.
5. **Measurement and analytics:** Clicks, impressions, conversions and reach are tracked in real time, so results can be improved.
6. **Interactive and personalised ads:** Customers can respond, comment or purchase immediately; personalised offers via SMS or email.

**Advantages:** low cost, wide reach, fast changes, accurate targeting, easy measurement.
**Limitations:** needs internet and skills, ad blockers, privacy concerns, fake clicks.

Example: Nepali companies such as banks, Daraz and telecoms run Facebook and YouTube campaigns, and small sellers advertise through Facebook pages.

## Check yourself

The answer's key points as multiple-choice questions, with the correct option and why.

1. Computer aided advertising uses...
   A. Computers, software and the internet to plan, design, deliver, target and measure ads
   B. Only hoardings
   C. Only radio
   D. Only newspapers
   Answer: A. It makes advertising faster, more creative and measurable. (Key point: Meaning)

2. How does it improve targeting?
   A. Data on age, location, interest and behaviour show ads to the right audience
   B. Random display
   C. Ignoring data
   D. Sending to everyone
   Answer: A. Audience data allows precise targeting. (Key point: Targeting)

3. What can be tracked in real time?
   A. Clicks, impressions, conversions and reach
   B. Only newspaper sales
   C. Nothing
   D. Only TV ratings monthly
   Answer: A. Analytics allow results to be improved. (Key point: Measurement)

4. Which is a limitation?
   A. No reach
   B. Privacy concerns and fake clicks
   C. High printing cost
   D. Slow changes
   Answer: B. Limitations include internet need, ad blockers, privacy concerns and fake clicks. (Key point: Limitation)

## Related in other subjects

- [CASE, CASE environment and CASE tools](https://www.bctengineer.com/question.md?key=semester_5%2Fsoftware_engineering%3Acase-environment) — Software Engineering, chapter 10
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