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Link analysis in web vs cloud

Short answer

Web link analysis uses hyperlinks between pages for ranking and community detection; cloud link analysis processes large graphs on distributed platforms like MapReduce, or analyzes links among cloud resources. Cloud offers on-demand scalability and lower cost, but introduces privacy and bandwidth concerns.

Compare Link analysis in web Vs Link analysis in cloud.

Link analysis studies relationships (links) between entities to find importance and structure. On the web the entities are pages and hyperlinks; in the cloud the same graph techniques run on cloud platforms, or are applied to links among cloud resources, users and data.

BasisLink analysis in the webLink analysis in the cloud
DataHyperlinks between web pagesLarge link/graph data (web graph, social graph, call or access links) stored and processed on cloud, or links between cloud services, users and data
PurposeRank pages, find communities, detect spamRun the same analysis at scale; also trace dependencies, detect fraud or insider threats and track data flow
ScaleLimited by one organisation's machines, usually crawled dataScales on demand using many virtual machines; works on very large graphs
ProcessingA centralised or cluster systemDistributed processing (MapReduce, Hadoop, Spark/Pregel) in a pay-per-use model
CostHigh capital cost for own infrastructurePay as you use, less cost for occasional jobs
ExamplesPageRank, HITSPageRank computed with MapReduce on cloud; link analysis of cloud logs for security
IssuesLink spam, freshnessData security and privacy, network bandwidth, vendor lock-in

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