- 2072 Magh · 5 marks
Short note: ERP, CRM, SCM
Short answer
ERP integrates internal business functions (finance, HR, production) via a common database. CRM manages customer interactions to acquire, satisfy and retain customers. SCM coordinates material, information and money flow from supplier to customer, reducing cost and lead time.
Write short notes on ERP, CRM, SCM.
ERP (Enterprise Resource Planning)
Integrated software that manages internal business functions - finance, HR, inventory, production, sales - through one common database. It removes duplicate data, speeds up processes and gives real-time information. Examples: SAP, Odoo.
CRM (Customer Relationship Management)
A system and strategy to manage all interactions with customers. It handles sales force automation, marketing campaigns and customer service, and stores a complete customer history. Goals: acquire, satisfy and retain customers, and raise customer lifetime value. Examples: Salesforce, Zoho.
SCM (Supply Chain Management)
Management of the flow of materials, information and money between suppliers, manufacturer, distributors, retailers and customers. It covers planning, sourcing, production, inventory, logistics and returns. Goals: lower cost, shorter lead time, right stock level and better delivery. Uses push (forecast-based) and pull (demand-based) models.
Supplier -> Manufacturer -> Distributor -> Customer
(ERP inside, CRM at customer side)
All three are enterprise systems; together they connect the internal organization (ERP), customers (CRM) and suppliers (SCM).
✓ Answer checked by Claude Opus 5.5 (high effort)